New Windows Phone 8 ad campaign set to air tonight on TV

The other twenty-four hours we mentioned how the Windows Phone team was preparing the starting time moving ridge of an advertising campaign, with the slogan of Windows Phone being "reinvented around you". To jog your memory, the two videos we've seen so far feature Gwen Stefani and Jessica Alba. Nosotros've only received word that those videos volition begin ambulation this night in the U.S. with new ones featuring Andy Samberg and Cam Newton coming in later weeks.

You tin can too look for boosted ads to outset appearing in the UK, France and Germany. What'south interesting, is that Microsoft volition take a local approach to those markets and use relevant celebrities and apps to highlight the platform.

In addition to tv set spots, the company is planning a myriad of marketing options:

"There are digital components spanning integration with top sites and social media, custom Goggle box spots, out of home and print featuring some more than ordinary and extraordinary personalities. In partnership with carriers and OEMs, we are training all of their RSPs and providing in shop challenges that will put Windows Phone caput to head with the competition while shining a brighter light on the Os than we take in the by."

Maybe we'll see a return of something like the guerilla marketing of "Smoked by Windows Phone", which to me was a great mode of getting bodily handsets into consumers hands while highlighting the strengths of the platform.

So far this seems like a good start to marketing Windows Telephone, nosotros'll exist able to see by January how effective it is. Oh yeah, we've as well heard to look out for a Jay-Z boob tube spot every bit well, perhaps with the phrase "I got 99 issues but a static tile own't i".

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